MATHIAS D'ANDREA MODENA
MATHIAS D'ANDREA MODENA
I am a multidisciplinary designer with an Architecture degree and Retail and Exhibitions as my core business. I have been working with brands to bring their concepts and values alive for more than 20 years.
I am passionate and obsessed about crafting aesthetic and sophisticated spaces.
In 2019 I moved from Brazil to the UK, searching for new challenges as a designer.
Working within Dyson's Global Retail Experience Design team, I've helped lead the evolution of the brand's worldwide retail fixture system: moving on from outdated, lower-density plinths finished in white toppers to a new, contemporary black fixture family. The update increases product density and improves navigation and storytelling across the range, while preparing stores and shop-in-shop spaces for the future of the brand, with room to hold more machines and accommodate new categories as the portfolio grows.
Rolled out across direct stores, shop-in-shop and third-party retail formats globally.
Exhibition stands designed and developed for Samsung across Europe, balancing a tight deadline, a wide range of appliances on display, and a budget that still demanded high-end quality. Spaces were presented in VR so clients could walk through and approve changes remotely. Leading a team of designers, developers and contractors, modular structures kept costs rational while reusing elements from stand to stand — delivering some of the most visited spaces at KBB Birmingham 2022.
From inspiration moodboard and floorplan through to concept visuals for the Kitchen Showroom, Connected Living and Bespoke Home zones.
A shop-in-shop created and installed for Sage Coffee at John Lewis, Oxford Street, London. The concept redefines the shopper journey, introducing and educating customers on quality coffee through a narrative that ensures they're equipped to choose the right machine.
Mastercard commissioned Frontline to design a space within their new London HQ. The ultra-modern, state-of-the-art "Bond Room" showcases the latest innovation in fraud prevention and device security — a building highlight with organic, curved futuristic lines, massive screens and AR / holographic experiences for visitors.
W2 is Wincanton's brand for digital products and services. The brief called for a new Innovation Centre packed with immersive experiences, delivering the brand's DNA as a showcase for customers, suppliers and investors alike.
An innovative, bespoke display stand designed to showcase Sony's range of over-ear and in-ear headphones. Built as an interactive experience, letting customers listen to a variety of music tracks directly at the fixture.
A point-of-sale concept for Oral B's electrical and beauty ranges at Boots, built as a two-sided unit: one face in brushed steel and black for a futuristic "tech" read on the iO electric toothbrush range, the other in a softer copper and grey "beauty" finish. A central wood tray, warm pendant lighting and interchangeable, LED-lit modules were designed to make a dental care fixture feel like part of a home bathroom rather than a clinical display, with digital screens and price tags built in to educate shoppers on features without adding sales-floor clutter.
Delivered across three formats: the flagship concept unit, a standard gondola bay and a compact standalone kiosk.
Brompton needed a retail solution for stores that could scale between small and large formats, launching new garment products in partnership with Endura. The point-of-sale needed to flex across bikes and apparel alike. Packaging and easy assembly were critical, since units shipped across the UK for local dealers to build themselves.
A modular solution implemented across HP dealers and third parties to sell the full range — from PCs to printers and gaming accessories. The concept needed to transpire technology while bringing a touch of comfort, a "feel at home" quality, across printing and gaming islands and the wider ecosystem.
Nextel is one of Brazil's major mobile players, going through a period of change and trying to move closer to customers after years of being seen as a B2B brand. From customer interviews, the planning team identified four distinct design paths: high tech, industrial, comfort and family. I was asked to create store concepts that captured the essence of each path and put the brand's values into physical form.
Comfort path — approved for prototype: a warm, intimate, unhurried retail experience built on low-contrast materials, soft decorative lighting and comfortable individual seating, a deliberate departure from the typical mobile phone shop.
Brahma is one of the oldest beer brands in Brazil, dating back to 1888. AmBev asked for a concept that could show customers how fresh Brahma is, exploring the process of making beer locally — almost as if the customer stood inside a working brewery. The design needed to carry tradition and Brazilian identity, tied to the ritual of drinking Chopp, fresh unpasteurized beer straight from the barrel.
Concept A — Suspended Barrels.
A browser-based virtual showroom built to walk stakeholders through a Motorola concept space remotely — navigable floor by floor, from ground level to rooftop. The tour highlights emerging in-store technology including VR prototyping, holographic displays and Microsoft HoloLens mixed reality, presented as an interactive digital twin rather than a static render.